353 Scott Swamp Rd (Rt 6)
at the Farmington Colonnade
Farmington, CT 06032
294 Middle Street
shares parking lot with Bleachers
Bristol, CT 06010
Packages are valid at both locations
History of Tanning
| Enjoying the sun has been a
favorite pastime for people of all ages for many years.
Today, it is still one of life's free pleasures. Frolicking
on sandy beaches, playing in the ocean or just lounging
around and enjoying the sunshine has brought smiles to
many sun-worshippers, young and old. Here, Paradis Island
Tan shares with you a history of enjoying the sun, from
the early days of tanning (pioneered by fashion diva Coco
Chanel) to the latest trends.
Early 1920s - "Sun
Therapy" becomes very popular and is prescribed
as a cure for everything from simple fatigue to tuberculosis.
1920s - French fashion designer Gabrielle "Coco" Chanel
popularizes the tan as a status symbol when she appears
at the fashion shows with a golden tan obtained while
vacationing on the French Riviera.
1930s - Hollywood movies begin to
use color film. Soon, rosy cheeks and healthy pallors
became the absolute necessity, and swimming pools with
starlets basking around in the sun became the new California
1950s - Baby oil graduates from baby bottoms to
a tanning necessity for sun-worshippers everywhere
1953 - Coppertone begins advertising
the world's most recognized trademark associated with
tanning, debuting the little, blond, pig-tailed girl
with the brown Cocker Spaniel tugging at her bathing
suit touting the headlines: "Don't be a Pale Face" and "Tan
Don't Burn". Ten years later, at the young age of
3, actress Jodie Foster will help popularize the image
and make it a tanning icon.
Late 1950s - Silver metallic UV reflectors
become commonplace as the latest tan enhancers.
1959 - America falls for Gidget. A movie
about the pert 'n' perky Sandra Dee, a California tomboy,
who spends the summer at Malibu learning how to surf--and
learning about love from a cool surfer and a beach bum.
Early 1960s - Cocoa
butter, richer and more moisturizing than baby oil,
becomes the tanning lotion of choice across America,
while surf movies and the surfer lifestyle become all
1962 - The Beach Boys' hit the charts
with some of their earliest tunes - "Surfin'," "Surfin'
Safari," "Surfin' U.S.A.," and "Surfer
Girl." All released in 1962-63 the famous songs
helped raise the profile of the state of California
and the sport of surfing.
1964 - 28-year old Dana Point filmmaker
Bruce Brown releases the surfing documentary, The
Endless Summer, a movie that reached out to social
worlds beyond surfing and generated a positive image
and publicity windfall for the sport that is still
remembered and felt some thirty years later.
From Duluth to Paris, the surfer was no longer perceived as the
archetypical beach bum or social laze about, but rather he became
the symbol of a healthy and glamorous lifestyle, that during the
later 60's, 70's, and 80's would greatly influence the look and
tone of fashion, language, and leisure time activities throughout
the wet and dry world.
1970s - The care-free youth culture
demands a year-round tan so they could appear to
have just returned from vacation. This spawned the
development of the indoor tanning bed.
1970 - The first tan-through bathing
suits are introduced.
1975 - First tanning beds appear.
1977 - Farrah Fawcett, one of the
stars of the original Charlie's Angels, graces the
walls of teenage boys' rooms with the sweet but sexy
poster flaunting her beautiful tan and sparkling
1979 - George Hamilton is the first-ever
tan Dracula in the movie "Love At First Bite."
1979 - Bo Derek sets the precedent
of the perfect women in the movie "10" showing
off her tanned and toned body and becomes an overnight
sex symbol for the following decade.
1980 - BMW advertised its convertible as "The Ultimate
1980s - Indoor tanning salons become
1987 - California Tan is founded
with the launch of its first product, Maxgel, the
now 'classic' tanning gel. Using a fully patented
formulation, Maxgel, dramatically helped increase
tanning results, while supplying the skin with essential
1989 - California Tan discovers the
tanning benefits of Tissue Respiratory Factors (TRF),
a breakthrough tanning technology that allows the skin
to function more efficiently to support greater tanning
results and improved skincare.
1991 - California Tan announces Heliotherapy® -
The Positive Effects of the Sun, based on the belief
that, in moderation, sun exposure enhances physical
and psychological health.
1992 - California Tan® introduces
the first premium indoor tanning lotion - Sizzle® for "serious
tanners," revolutionizing the indoor tanning salon
industry and teaching the importance of using a lotion
to maintain a healthy-looking tan.
1993 - Supermodel Christy Turlington
admits: "I tan because I love it" in an interview
with New Body magazine.
1995 - California Tan launches a national
consumer magazine advertising campaign with ads running
in Vogue, Cosmopolitan, Glamour, Self and Shape magazines,
becoming the first indoor tanning manufacturer to generate
mass consumer awareness about indoor tanning.
1996 - California Tan founds the Heliotherapy
Light & Skin Research Center at Boston University
School of Medicine to earnestly study the positive
and negative effects of the sun and UV light.
1996 - California Tan launches one
of the largest national billboard campaigns of its
kind, with more than 2,000 placements across the country.
1997 - In a survey in Seventeen Magazine,
2/3 of the teens say they look better with a tan, feel
healthier and more sophisticated and 50% say they look
1999 - Bronzed Brazilian model Gisele
Bundchen explodes into the spotlight, creating a bronzing
frenzy with women all over the country hoping to mimic
her sexy, sun-kissed looks.
2000 - Singer-Actresses Britney Spears and
Jennifer Lopez, never seen without a radiant glow, become
teen icons and trend-setters around the globe.
2001 - Perennially tan star of "Friends" -
Jennifer Aniston - dubbed the "golden girl" of
T.V. sets fashion trends across America with her caramel
highlighted hair and bronzed swept skin.
2002 - The fashion world gets inspired
and turned upside down with the influx of exotic, bronzed
Brazilian and South American models traversing the runway
and taking over designer print ads.
2003 - California Tan launches its' Suddenly
Sun® Collection of sunless tanning products that deliver
natural-looking tanning results without the sun. The new
collection offers professional booth spray solution, barrier
cream, self-tanners, exfoliating scrubs and sunless tan-extenders
- covering all the bases for the perfect sunless tan.
2003 - Sunless tanning takes off like
never before with better quality self tanning products
as well as the new craze, "Self Tanning Spray Booths" barrier
cream, exfoliating scrubs and sunless tan-extenders - covering
all the bases for the perfect sunless tan.